QUICKEN LOANS - ALL IN
17,000 people from The Quicken Loans Family of Companies had a little party at Little Caesars Arena in downtown Detroit, MI. The QL Media House and Creative Teams went ‘All In’ on a full-blown-in-your-face-multi-media-sleep-deprived-hip-hop-punk-rock-fueled brand identity and opening video to celebrate.
Client Quicken Loans Family of Companies
Producers Michael Arnold, Natalie Ness
Director + Art Director + Lead Designer Tommy Herrmann
Lead Animator Scott Hoch
Photography Cody Ross, Leah Castille, Lindsey Fender, Carrie Pitzer
Writer Calli McCain
Music Musicbed
Sound Design Hudson Edit