QUICKEN LOANS - ALL IN

17,000 people from The Quicken Loans Family of Companies had a little party at Little Caesars Arena in downtown Detroit, MI. The QL Media House and Creative Teams went ‘All In’ on a full-blown-in-your-face-multi-media-sleep-deprived-hip-hop-punk-rock-fueled brand identity and opening video to celebrate.

Client Quicken Loans Family of Companies
Producers Michael Arnold, Natalie Ness
Director + Art Director + Lead Designer  Tommy Herrmann
Lead Animator Scott Hoch
Photography Cody Ross, Leah Castille, Lindsey Fender, Carrie Pitzer
Writer Calli McCain
Music Musicbed
Sound Design  Hudson Edit

Event Buildout

Bloops

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